Playson boosts iGaming experience with new promo tool


Malta-headquartered iGaming content developer, Playson, has revealed its latest promo tool, Cash Blast, designed to “keep players entertained across the entire length of a promotion, rather than just the start.”

The customizable feature is said to significantly improve the online gaming experience for players who receive random cash prizes when engaged in one of the games from Playson’s diverse collection. According to the developer, prizes will be distributed to players throughout a “dedicated promotional period.”Prize-winning spins can be triggered by any player during their gaming session.

Enhanced experience:

Commenting on the new feature via company news release, Gusyeva Ganna, Product Owner Playson, said…

…they are “proud” to reveal the exciting feature to their partners and players.

“The Cash Blast tool will forever change the way players experience Playson slots, knowing they have the added possibility of winning big from outside the traditional slot gameplay.”

According to Ganna, they use a “sophisticated algorithm,” to examine any gaps during promotions where players were less engaged, while the tool is designed to keep players entertained throughout the entirety of the promotion, instead of only at the start.

Feature indicator:

Dring a Cash Blast promotion, a pop-up notification will inform players of the promo tool’s active status and they will be able to determine the Cash Blasts that are remaining and due to be paid out by observing a game’s toolbar.

The customizable Cash Blast tool does not require any further integration and it has no influence on a game’s return to player percentage (RTP). Playson asserts that initial network promotions that feature Cash Blast see an increase in player retention and the average number of spins.

Creation of the new mechanic demonstrates Playson‘s commitment to developing promo tools that serve to complement its wide range of games while operators are provided with added support to boost customer engagement.

Each Playson Feature, including Reel of Fortune, “Free Spins,” Jackpots, Tournaments, Feature Trigger, Seamless Play/Universal Game ID, and now, Cash Blast, has been developed for the purpose of meeting their partners’ needs for an enhanced player experience and, as mentioned, increasing engagement.

Latest slot launch:

The reveal follows the launch of the casino games and software developer’s fourth new title this month, 5 Fortunator. Complementing its portfolio of classic slots, the game is the first in a brand new gems-style series that has been tested by Playson and is now being introduced to players.

A sparkling crown serves as the game’s Wild symbol, which can also expand on the entire reel, increasing a player’s chances of scoring a winning combination. Other key features of the new online slot include Gold and Diamond Scatters. When the two combine with the red seven, the highest payouts are offered. Along with the golden bells, the iconic red seven is one of the game’s highest-paying symbols.

Commenting on the new blockbuster title, Vsevolod Lapin, Head of Product for Playson, said…

…5 Fortunator is “an exciting new addition to the ever-growing list of slots” they offer and will add variety to its “already strong and diverse” games portfolio.

“This title features a slick design that is easy on the eye and combines this with captivating winning combinations and pay-outs.”