Novibet adds Pragmatic digital bingo product


Pragmatic Play has extended its partnership with online casino and sports betting operator Novibet, with the GameTech company set to launch the iGaming content provider’s popular digital bingo products.

The new deal further enhances the “fruitful collaboration” between the two companies after in earl April this year Novibet launched Pragmatic’s live casino games, including its popular Blackjack Azure and its Mega Wheel and Mega Roulette products, across multiple regulated markets, such as the United Kingdom and Greece.

Complementing the live casino vertical, the supplier’s latest bingo releases, which will be headlined by its April 2020 hit, Bingo Blast, will now join the operator’s online slate giving its players even more options to enjoy.

Expanded relationship:

Commenting on the new partnership agreement, Fotini Matthaiou, Casino Manager for Novibet, said…

“The fact that Pragmatic Play’s multi-product portfolio offers so many different gaming options, played a significant role in our fruitful  collaboration. Integrated smoothly via the supplier’s single API connection, we are able to offer exciting Bingo games to our players and live up to their expectations, once again.”

Matthaiou added they are confident that the new partnership will “freshen and enhance” their entertainment content and their members will enjoy the provider’s “exciting bingo games to the fullest.”

Players across Novibet’s British-facing brand have access to Pragmatic Play’s bingo suite, as the Gibraltar-based firm continues to secure multi-product partnerships throughout major regulated markets globally.

Using a company press release, Bhotesh Maheshwari, Vice President of Commercial Strategy and Operations for Pragmatic Play, also commented on the commercial deal, declaring that they are “thrilled” to launch another of their verticals with Novibet so soon after launching their live casino suite with the operator.

“Our dedication to delivering engaging igaming experiences to fans remains steadfast and we’re looking forward to enjoying this expanded relationship with the operator.”

Live industry events:

The tie-up follows Pragmatic’s announcement that it will be a bronze headline sponsor and speak at the seminar program at the SBC Summit Latinoamerica in downtown Miami next month.

Set to run from October 27-28 at JW Marriot Marquis Miami, Victor Arias, Vice-president of Operations LatAm for Pragmatic Play will feature in an agenda that includes education and discussion sessions on the fist day of the event. On the second day, the 2021 SBC Awards Latinoamérica ceremony will take place, with the achievements of the region’s operator’s suppliers and affiliates being recognized.

The leading multi-product content provider has been nominated for a total of four awards, including Leader of the Year for Arias and Casino and Games Supplier of the Year.

Important region:

As more live industry events approach, Pragmatic Play will continue to take advantage of the opportunities they offer to maintain its position as a leader in the region and support its plans to grow in the “important” Latin American market.

Arias had the following to say about the October affair…

“Another event is nearly upon us and I’m looking forward to meeting friends and colleagues old and new in Miami.”

He added that the summit and seminar program “promises to be hugely insightful” for everyone involved in the “thriving LatAm market” and that it is a honor to represent Pragmatic Play and further their ambitions there.