Fruitful Nasdaq float for Sportradar AG


The Chief Executive Officer for sports data intelligence specialist Sportradar AG reportedly banked in the region of $2.4 billion yesterday after his firm successfully completed its initial listing on New York’s Nasdaq bourse.

According to a Tuesday report from Forbes, the windfall for Carsten Koerl (pictured) came as shares in his company, which supplies sportsbetting aficionados and media companies with statistics from some of the globe’s largest sports leagues, began their first day of trading at an individual value of around $27. Although this assessment purportedly later fell to $25.05, the company nevertheless ended the endeavor to be valued at approximately $7.4 billion.

Impressive interest:

Koerl reportedly established Sportradar AG twenty years ago and currently holds 31.8% of the Swiss innovator’s stock as well as 81.8% of its total voting rights. The source detailed that the firm moreover lists basketball legend Michael Jordan as well as the owner of the Washington Capitals franchise of the National Hockey League (NHL), Ted Leonsis, as minority investors.

Future focus:

St Gallen-headquartered Sportadar AG reportedly also counts Los Angeles Dodgers part-owner Todd Boehly as a marginal shareholder and used its own Tuesday press release to describe the first day of Nasadaq trading as ‘a significant milestone’ in its history. Koerl went on to disclose that the company will now look to further expand its customer roll, which already encompasses some 1,600 partners in over 120 territories, by improving a portfolio that annually embraces in excess of 750,000 events from across 83 sports.

Read a statement from 56-year-old Koerl…

“This is a testament to the ambition, originality and resourcefulness of our employees, the strength and commitment of our partners, the confidence and support of our investors and the vision of our customers. Moving forward, we’ll continue to propel digital transformation across the sports ecosystem as a result of our dedication to developing the most innovative products and solutions that drive fan engagement.”

Prominent procurement:

Sportadar AG already provides data to some of the planet’s largest bookmakers including the likes of Bet365, Entain and William Hill and strengthened its own AD:S digital marketing services platform in March via the purchase of personalized messaging innovator Fresh Eight Limited. This was followed some two months later by its acquisition of prominent cricket data and content pioneer InteractSport and a subsequent improved alliance with American sports broadcasting organization NBC Sports Regional Networks.

Attractive ambition:

Forbes reported that Sportradar AG, which counts influential Dallas Mavericks owner Mark Cuban among its club of minority shareholders, first entered the American market in 2014 and furthermore has relationships with domestic online sportsbetting giants DraftKings Incorporated, Flutter Entertainment and FanDuel Group. The source finished by divulging that the company’s pre-float filing showed that it posted a net profit of almost $18 million last year off of aggregated revenues that topped $478 million and adjusted earnings before interest, tax, depreciation and amortization in the region of $91 million.