Canadian digital sports media specialist Playmaker Capital Incorporated has announced the signing of an agreement that is to see Genius Sports Group Limited act as a ‘reseller’ of its Yardbarker-branded content platform.
The Toronto-headquartered firm used an official Monday press release to declare that the arrangement is destined to ‘supercharge’ the relationship its holds with online sportsbetting operators around the world including those interested in tapping into ‘highly engaged audiences throughout the Americas.’
Playmaker Capital Incorporated described its Yardbarker advance as ‘a premier United States sports and entertainment media platform’ that attracts more than four million users each month while generating in excess of nine million hits for its repertoire of content primarily focussed on action from the National Football League (NFL), National Hockey League (NHL), National Basketball Association (NBA) and Major League Baseball. The company moreover stated that the advance’s The Morning Bark e-mail newsletter is sent to over 360,000 subscribers every day and features an ‘open rate’ of about 25%.
Jordan Gnat serves as the Chief Executive Officer for Playmaker Capital Incorporated and he used the press release to pronounce that Genius Sports Group Limited will now be able to offer the ‘digital inventory’ of the Yardbarker platform to its own ‘global network of sportsbook partners,’ which includes giant DraftKings Incorporated as well as the Barstool-branded service from Penn National Gaming Incorporated.
Read a statement from Gnat…
“Playmaker Capital Incorporated has a unique position in the global market through the range of assets we own, which enables us to communicate directly with audiences from the far north of Canada right down to the southernmost tip of Argentina.”
For his part and the Media and Engagement Managing Director for Genius Sports Group Limited, Josh Linforth (pictured), used the press release to proclaim that his company has ‘more than a decade’s experience in media buying and unique dynamic creative services’ and can supply online sportsbooks and brands with ‘highly targeted marketing campaigns.’ The executive also asserted that his organization has arrangements with over 400 sports organizations and ‘powers the global ecosystem connecting sports, betting and media’ in more than 150 jurisdictions spread across six continents.
Linforth’s statement read…
“Being selected as Yardbarker’s exclusive advertising reseller for sportsbetting demonstrates the unique value that our end-to-end digital agency service provides. By combining our extensive understanding of programmatic media buying and the demands of the modern sports fan, we enable dynamic organizations like Yardbarker to maximize revenues from the rapidly expanding United States betting market.”