Maltese online casino operator STS Gaming Group has announced the inking of a deal that will see it boost its responsible gambling capabilities by utilizing innovative software from affiliate compliance specialist Rightlander.com.
The firm used an official press release published by European Gaming Media and Events to declare that the fresh alliance is to also allow it to ‘promote a safe gaming environment’ via the exploitation of ‘a comprehensive range of marketing scanning tools’ from Rightlander.com that allow iGaming providers ‘to stay on top of affiliate management and compliance.’
STS Gaming Group is responsible for an estate of over 420 retail betting shops spread across Poland as well as the United Kingdom-licensed online casino and sportsbetting domain at STSBet.co.uk. The company proclaimed that the technology from Rightlander.com is offered via ‘an agile and easy-to-use interface’ and ‘scans tens of millions of pages each month and follows every link’ while simultaneously analyzing images and text so as to determine just how a particular brand is being marketed.
Radoslaw Baranski serves as the Senior Affiliate Manager for STS Gaming Group and he used the press release to pronounce that the cutting-edge innovations from Rightlander.com moreover flag content that could be non-compliant as well as ‘outdated offers, incorrect marketing assets and harmful vocabulary.’ He detailed that his firm will furthermore use tools from the British pioneer to map previously undeclared affiliate sites and identify potentially dangerous advertising across a plethora of jurisdictions including Sweden, Italy, Spain and the United States.
Read a statement from Baranski…
“At STS Gaming Group, we always take care of the highest compliance standards and have chosen Rightlander.com to ensure those standards in cooperation with affiliates. We also want affiliates to feel confident so that they can cooperate with us even better.”
For its part and Chatham-headquartered Rightlander.com revealed that it already had similar deals in place with a host of domains including GGPoker.co.uk, BuzzBingo.com and CasinoRoom.com as well as payment solutions provider Trustly and fantasy football innovator Footstock. The innovator’s Head of Customer Success, Nicole Mitton, admitted to being ‘very happy’ at the prospects of working with a partner as large and potentially important as STS Gaming Group in order to help the iGaming operator to reinforce its ‘marketing compliance strategy.’
Mitton’s statement read…
“STS Gaming Group has placed responsible marketing at the forefront of its business and we are look forward to helping it to improve its processes and create a safe gaming environment.”
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