InteractSport purchase for Sportradar AG


Sports data intelligence specialist Sportradar AG has announced the signing of a ‘definitive agreement’ that is to see it acquire prominent cricket data and content provider InteractSport.

The Swiss firm used an official press release to declare that the purchase is expected to close before the end of June ‘subject to regulatory approvals’ and allow it to combine its own ‘leading commercialization and distribution framework’ with the ‘products, content creation capabilities and subject matter expertise’ of InteractSport.

Promising potential:

Sportradar AG stated that the arrangement will also present it with ‘the opportunity to unlock significant growth within regional and global markets’ by utilizing ‘a comprehensive suite of digital sports management platforms’ from InteractSport that feature ‘competition management capabilities, electronic scoring, registration management and fan-friendly web and mobile applications’. It proclaimed that the understanding is to moreover give it the ability to exploit ‘a world-class data collection tool for cricket’ in the hope of ‘revolutionizing’ how the sport is presented to fans while simultaneously utilizing the Australian acquisition’s FrogBox automated live-stream in-game production and management solution.

Global goal:

Carsten Koerl (pictured) serves as the Chief Executive Officer for St Gallen-headquartered Sportradar AG and he used the press release to pronounce that he has ‘tremendous admiration’ for InteractSport and now looks forward to working with its team so as to continue driving ‘value for our sports partners’ and delivering ‘great products and services to our customers around the world.’

Read a statement from Koerl…

“This acquisition will provide Sportradar AG with the opportunity to widen its data and content offering. With cricket being one of the most popular sports in the world, we see this as a growth opportunity for the company, especially given the significance of the sport in Asia.”

Previous procurements:

Sportradar AG explained that the inking of the deal to buy InteractSport comes a little over two months after it strengthened its AD:S digital marketing services platform via the purchase for an undisclosed amount of personalized messaging innovator Fresh Eight Limited. The company divulged that it has furthermore more recently signed an agreement to acquire collegiate American sports data and video analytics provider Synergy Sports while continuing ‘to expand its Asian presence’ courtesy of partnerships with the Asian Football Confederation and South Korea’s K League.

Admirable aims:

For his part and Sam Taylor, Chief Executive Officer for Melbourne-headquartered InteractSport, asserted that his enterprise ‘has always been driven by innovation and delivering cutting-edge solutions that benefit sports organizations and their fans’ and is viewing its acquisition by Sportradar AG as ‘a natural step in achieving our company vision’. He avowed that the alliance will enable his firm ‘to scale our operation to develop exciting new products’ while concurrently allowing it to ‘reach new markets and deliver even greater benefit to our current and future customers.’

Taylor’s statement read…

“We are excited by the opportunity to combine our digital and data capture solutions with Sportradar AG’s market-leading capabilities in commercialization and distribution and the value this can bring to our platform partners, its digital and high-performance teams and the billions of fans the sports we work with have around the world. Our team is thrilled to be joining the Sportradar AG family and we can’t wait to get cracking.”




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