After recently launching its latest hit, award-winning online games supplier and content aggregator iSoftBet has now inked a content deal with Malta-headquartered provider of high performing HTML5 gaming products, ESA Gaming, for its Game Aggregation Platform (GAP).
Following a seamless integration period, the British firm now has access to ESA Gaming’s EasySwipe titles, including the football-themed instant win game, Goal Mine, and the fruit-themed slot, Fruit Staxx. Additionally, the deal will also see the mobile-focused provider leverage iSoftBet’s suite of gamification tools and player engagement solutions, such as iNgame to creatively entertain and motivate players.
Commenting on the recent integration deal, Director at ESA Gaming, Zorica Smallwood said…
“Our EasySwipe™ portfolio occupies a unique niche in the market as a true cross-sell tool for sportsbook and casino players and its popularity continues to see it expand its presence across the globe. Smallwood went on to say that iSoftBet’s offering is one of the industry’s leading aggregation platforms and they are “thrilled to be able to reach more operators than ever before through this partnership.”
The London-headquartered provider’s comprehensive and flexible content aggregator, GAP, maximizes revenue potential by combining iSoftBet gaming content with more than 100 leading content providers in the gaming industry. The platform supplies its operator partners, such as SkillOnNet, Stakelogic, and Tech4Bet, with 8,000-plus games, which includes 150 of its own proprietary slot and table games like the recently-released Super Reel: Spin It Hot and its civilization-based title, Aztec Gold Extra Gold Megaways, alongside classic top-performing games Hot Spin Deluxe and Vegas High Roller.
Some of the largest national and international brands have leveraged GAP to access the latest regulated markets successfully via a single integration.
Also commenting on the content agreement, Chief Commercial Officer for iSoftBet, Federica Faggiano used a company presser to say that the firm’s GAP network has been “hugely successful providing leading operators with a comprehensive and diverse range of content and engagement solutions to suit every need.
The CCO explained that by adding ESA Gaming’s content to GAP, their customers will gain “an entirely new dynamic,” and “with a mobile-first experience it aligns nicely with our ever-growing GAP offering.”
New online slot:
As mentioned, the deal closely follows the March 25th launch of iSoftBet’s latest hit, Super Reel: Spin it Hot, after spending a successful period of exclusivity with Greek online gaming operators Stoiximan and Rootz. The 5-reel, 3-row, 20 payline slot offers a 9000x max win along with the Spin It Hot feature and the chance to win three separate jackpots on the Super Reel!
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