Scout Gaming aligns with Betsson Group for flagship brand


After recently setting up the largest guaranteed prize sum in the company’s history, Swedish B2B fantasy sports and pool betting provider Scout Gaming Group has announced the launch of its acclaimed fantasy sports product with compatriot Betsson Group flagship multi-product online gaming brand, Betsson.

Under the deal with the brand Scout Gaming refers to as a “must have” operator, players in Brazil will now have the opportunity to experience daily fantasy sports onshore via betsson.com.br. Players in the South American country will have access to two different types of DFS games, including fixed buy-in, which features bigger prizes, and free-to-play.

Operator appeal:

In a company press release, Chief Commercial Officer for Scout Gaming Group, Joakim Renman commented on the recent partnership, stating that…

“In order to provide the largest network of pooled DFS operators we must ensure that we partner with the biggest names in the business and we undoubtedly count Betsson Group among these must-have operators.”

The CCO added that they are “thrilled” to see their games go live with Betsson‘s flagship brand and for its players in Brazil “to be able to enjoy the fun and entertaining experience our games provide while also giving them the chance to win some truly incredible prizes.”

Well-established:

Led by Chief Executive Officer Andreas Ternström, Scout Gaming Group was founded in 2104 and is headquartered in Sweden. The company claims to offer the only liquidity network for fantasy sports in Europe and boasts a client list featuring some of the largest online operators, including Swedish Horse Racing Totalisator Board, AB Trav & Galopp, ATG, B2B sportsbook and technology provider, BtoBet, and market-leading CIS operator Parimatch.

Licensed in both Malta and the UK and listed at Nasdaq OMX Stockholm First North, the company is responsible for operating one of the biggest networks of pooled DFS, enabling players to vie for the largest prize pools.

Enthusiastic optimism:

Commercial Director for Gaming Betsson Group, Ciara Nic Liam, also commented on the recent alliance, saying…

“We go to great lengths to offer players at our brands the best possible experience and a major part of this is the content and games we stock in our lobbies. Fantasy sports and daily fantasy sports are tremendously popular and something our players are seeking.”

The former Director of Gaming for William Hill added that they wanted to be able to offer their players “the best Fantasy experience in the world,” therefore partnering with the Scout Gaming Group was “an absolute must.” Liam said Scout Gaming’s fantasy platform is “undoubtedly the best,” and that it will “prove to be hugely popular” with their players in Brazil.

Fantasy tournament:

As mentioned, the award-winning company has launched a fantasy tournament for the 16th UEFA European Championship, which will allow operators and their clients within the Scout Gaming Network to be able to compete for the €1.150.000 MEUR prize sum. According to the official press release, the competition will run for the duration of the championship, which takes place from June 11 to July 11, 2021, with the first prize a life-changing €230.000.

Scout will also reportedly offer additional daily and weekly fantasy tournaments throughout the championship.




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