Pragmatic Play inks back-to-back commercial deals


Pragmatic Play has secured a series of commercial deals this month, including the latest which has seen its video slots go live with global online gambling company, Betway.

Under the agreement, the supplier’s full slots offering, including recent hits such as Christmas Carol Megaways, Cowboys Gold, and the award-winning classic, Wolf Gold, are now available to customers of the online casino and sportsbook.

Additionally, the multi-product content provider will outfit Betway with its advanced in-game promotion tool, Enhance, designed to boost the player experience and provide added value by driving customer retention for partners worldwide.

Broad appeal:

Chief Business Development Officer for Pragmatic Play, Yossi Barzely, used a company press release to comment on the tie-up, saying…

“Betway has a proven track-record of providing world class entertainment experiences to an extensive customer base, so it’s fantastic to have such a widely renowned operator on board.

“We feel confident that our enthralling slot collection, which caters to the full range of experience levels, will prove a hit with its players in the period to come.”

Promising partnership:

For its part, Betway Marketing and Operations Director Paul Adkins said…

“As well as proving popular with a variety of different audiences, Pragmatic Play’s immersive slots have won deserved plaudits from across our industry, so we are thrilled to have partnered with such a dynamic supplier.

“We look forward to cultivating a fruitful relationship with the provider and cannot wait to introduce its games to our customers, with whom they will undoubtedly be a hit.”

Pronet Gaming:

Meanwhile, Pragmatic Play’s new partnership with London-headquartered platform provider Pronet Gaming has seen a series of its player-favorite titles including the summer launch, The Dog House Megaways, as well as some of the developer’s most successful titles, Wolf Gold and the John Hunter series.

The commercial agreement serves to further diversify the range of games accessible via Pronet’s platform as the British firm continues to integrate leading suppliers in the industry and grow its offering with new and engaging content.

Brand strength:

Pronet Gaming Chief Commercial Officer Bobby Longhurst, said…

“Pragmatic Play’s portfolio offers a wide variety of slots that have proven to attract players across the board and deliver good commercial results for online casino operators.

“The addition of Pragmatic Play titles to our platform furthers builds on the expansive range of content we offer our partners and adds a name which customers can trust.”

While Pragmatic’s Barzely added…

“Pronet Gaming have quickly made a name for themselves in a highly competitive sector and we are pleased to become part of their exciting journey.

“We provide a comprehensive range of both staple slots and innovative games which will no doubt be welcomed by their partners as they attract new business in mature and emerging markets.”

Pragmatic’s latest content agreements round off a period of success for the online casino software provider, having gone from “strength to strength” after signing a series of high-profile commercial deals with a broad range of industry-leading operators.




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