Pragmatic strengthens Annexio partnership


Hot on the heels of back-to-back slot releases, Pragmatic Play has strengthened its partnership with UK lottery betting provider Annexio Limited after agreeing to extend its existing content distribution agreement, launching its bingo games with the British company via Pariplay’s Fusion aggregation platform. 

The Isle of Man-headquartered provider’s flagship brand, LottoGo.com will gain access to Pragmatic Play’s advanced bingo solution, including the unique mobile-first game, Bingo Blast, which was designed in-house and introduced to the market in April 2020. The content provider’s premium slot offering, including its recent hits, are also currently available with the operator.

Proven product:

Pleased with the partnership enhancement, Vice President Bingo for Pragmatic Play, Claire McDaid, commented on the new deal via a company press release…

“Our proven Bingo products continue to go from strength to strength and we’re delighted to take our offering live with Annexio.

“Branching out into new verticals has allowed us to expand our reach in new sectors and it’s very exciting to see the appetite existing partners have for our other product lines.”

The supplier introduced its customizable, mobile-first bingo product to the market back in February 2018. Since then, the increasingly popular vertical continues to drive revenue for Pragmatic, with the proprietary Bingo Blast title headlining its portfolio.

Featuring “high-velocity” gameplay, the product offers players a game that, according to Pragmatic, is three-to-four times faster than the average 90-ball bingo variant on the market, making it ideally suited for playing while out and about. Bingo Blast is optimized for both on-the-go and desktop play.

Evolving offering:

Head of Gaming for Annexio, Eddie Barrett, also commented on the new deal…

“With an existing bingo base, we’re excited to be working with Pragmatic Play to grow, develop and evolve our offering. We are sure our players will love the new experience and take advantage of the USPs on the network.”

As mentioned, Pragmatic launched two new video slot titles within days of each other, with the fishing extravaganza, Big Bass Bonanza, released on Dec. 14, and the latest in the popular John Hunter series, Mayan Gods, unveiled three days prior.

Fans can expect to ring in the New Year with the developer’s next new title, Voodoo Magic, which will be available from Jan. 7, 2021.




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