Swedish supplier of digitally distributed gaming systems NetEnt has partnered with Buzz Bingo in a deal that will see its entire offering of online slot games launched with the United Kingdom’s largest bingo operator.
Once successfully integrated, the Stockholm headquartered supplier’s most popular titles such as Stardust and Gonzo’s Quest, which was released in 2013, and is among NetEnt’s best performing titles and the first video slot to replace a conventional reel with cascading symbols, will be accessible to the UK operator‘s players. The deal also includes a multitude of slots that are already among the European country’s top performers.
Building on NetEnt’s position in the UK’s online gaming sector, the collaboration allows Buzz Bingo to maintain diversification of its product offering.
Chief Commercial Officer for Buzz Bingo, Stevie Shaves, commented on the content agreement, saying…
“It’s great to finally have NetEnt content on buzzbingo.com. The games content is first class and resonates incredibly well with our player audience. I’m excited to see what one of the industry’s very best content providers and Britain’s best bingo company can do together!”
The deal is a departure from NetEnt’s recent focus on the U.S., having inked a series of commercial partnerships with operators in the North American country, such as Las Vegas-based Scientific Games, Baltimore-headquartered The Cordish Companies, and Boston-based sports betting company DraftKings.
Supported by its gaming license in Pennsylvania, which was granted by the state’s Gaming Control Board in March 2019, the group most recently debuted a range of Red Tiger titles in the U.S. via Rush Street Interactive.
Also commenting on the new partnership, Chief Commercial Officer for NetEnt, Andy Whitworth, said in a company press release…
“As a top name in the UK, it’s a great achievement to partner with Buzz Bingo and provide its customers with games that are known favourites among players.
“Our portfolio offers not only well-known hits but also new releases that meet demands for exciting content and will no doubt be top performers on Buzz Bingo.”
Evolution Gaming Group AB controls approximately 94 percent of the total shares in NetEnt, after announcing a public offer to the Swedish firm’s shareholders on June 24, 2020.
On November 23, 2020, NetEnt’s board of directors applied for delisting of the company’s B-shares from Nasdaq Stockholm, with an extraordinary general meeting (EGM) to be held on December 17, 2020, for the purpose of appointing a new board of NetEnt among other business. Also on Monday, Evolution declared the offer unconditional and announced its intent to initiate a “compulsory redemption” of the approximate 6 percent of remaining shares.
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