Aspire Global exapnds into Russian market


Malta-based B2B online casino platform and solutions provider Aspire Global has inked a multi-year partnership agreement with Sports Lotteries LLC, operator of the Russian National Lottery (Stoloto), for the recently acquired B2B sportsbook and technology provider, BtoBet.

Lauded as a “landmark” agreement, the strategic deal will see BtoBet provide its advanced Player Account Management, or PAM, module platform while also providing online and retail channel access to lottery games to the Russian state lottery operator, one of just two licenses in the transcontinental country.

Strategic partnership:

Sports Lotteries LLC Project Manager Ratmir Ronami, commented on the new collaboration…

“We are proud to embark on this multi-year strategic partnership with Aspire Global’s BtoBet that will see us go from strength to strength by using the valuable insights and best practises that Aspire Global and BtoBet are renowned to employ.

“I am positive that this partnership will result in the fruition of entertaining games that will be highly popular with the Russian players as well as it will take the Russian lottery industry to a whole new level.”

Extension option:

The three-year contract offers an extension option and additionally includes the provision of 10 “retail sales only” instant lotteries in the form of classic printed tickets alongside a handful of draw-based lotteries for both retails sales and online sales channels.

For its part, Aspire Global Chief Executive Officer, Tsachi Maimon, added…

“Aspire Global and BtoBet are proud to have been chosen as the technological partner by Sports Lotteries LLC for the provision of multi-channel lottery games. We are committed and determined to support Sports Lotteries in becoming not only a leader in its field but also a point of reference for the Russian lottery industry.

“The lottery vertical is highly popular in Russia resulting in sales which were around €1 billion in 2019. We are confident that together with Sports Lotteries we will contribute in a significant way to the industry’s exponential growth.”

BtoBet acquisition:

After announcing the deal on September 17, 2020, and following approval by North Macedonian authorities Aspire Global’s acquisition of  100 percent of the shares of BtoBet Ltd was finalized on October 1, 2020. That, along with last year’s investment of leading aggregator and games studio Pariplay, positions the Malta-based company among the world’s leading iGaming suppliers.




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