Caesars Rewards loyalty scheme expands its presence

The Caesars Rewards loyalty program now covers a further 18 properties following July’s merger of American casino operators Caesars Entertainment Corporation with Eldorado Resorts Incorporated to create the new-look Caesars Entertainment Incorporated.

The newly-enlarged firm used an official Wednesday press release to detail that casino patrons are now able to earn loyalty points by staying, gambling, dining or enjoying entertainment at over 55 venues including the Tropicana Atlantic City, Eldorado Resort Casino Reno and Harrah’s Resort Atlantic City. The Las Vegas-headquartered firm explained that members of its Caesars Rewards scheme can moreover use these credits as currency within all of these properties, which are spread across the United States, Canada, Egypt, South Africa, Dubai and the United Kingdom.

Bountiful benefits:

Caesars Entertainment Incorporated declared that its Caesars Rewards program is split into six tiers and allows members to ‘earn at least one reward credit for every dollar spent’ within its properties or participating outlets. The firm proclaimed that participating patrons can additionally progress up these ranks by accruing more points ‘to unlock special privileges and rewards.’

Far-reaching facility:

Anthony Carano serves as President and Chief Operating Officer for Caesars Entertainment Incorporated and he used the press release to pronounce that members of his firm’s Caesars Rewards scheme can furthermore receive benefits from ‘an extensive list of hospitality and travel partners’ and use their accumulated points to purchase ‘incredible tickets to concerts, shows and sporting events.’

Read a statement from Carano…

“Caesars Rewards is a tremendous asset that allows us to understand the wants and needs of our customer database to more efficiently serve them. Now with our expanded network of properties and partnerships throughout the company’s portfolio, Caesars Rewards members have more ways to earn, spend and redeem, providing an impressive additional benefit for our customers.”

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